What’s the impact of a bad review?
An interesting post last week investigated how negative service and product reviews impacts consumers’ purchase decisions. A recently released survey found that 80% of people have changed a purchase decision due to a bad review they saw.
But what makes these findings so revealing is that most people search for products online. In other words, positive word of mouth online is one of the very most important things a business can have – as witnessed by the explosion of people now trusting blogs on what to purchase: