How to be a better brand planner
Idea people (whether Agency or internal) will have more impact and credibility if they become better at thinking through the commercial implications of insights.
Agencies that can combine creative and operational thinking will be the most valued partners in the new economy.
Making this part of your training and process will reap many rewards.
You will earn more credibility with clients, they will treat you more like the valued partner you aspire to be and a great percentage of your ideas will get to market- instead of living solely as pretty pictures in a power point presentation.
